CLIENT  AXA 
 AXA is one of Europe 's main Insurance Companies, with head office in France , is the leading insurer in the Dutch market place.

               THE GOAL  The assignment was to make illustrations for the Annual Report. The report was for both extern and intern use. The right look and feel should reflect the insurance business – putting emphasize on trust and long term relationship, lighten up the pages, yet without being to smart or funny

                                                                 MY INPUT  I was to design an illustrative style that would fit AXA and support the text in the Annual Report.

 VISIT  the website www.axa.nl

      CLIENT  Informaat 
 Informaat offers the total solution when huge amount of data has to be (re)structured and made available by well worked out ergonomics and usability.

               THE GOAL  The assigment was to create a selling presentation suite suite for marketing of the Informaat products. This included visualizing how a restructuring of data can impact a Client's business, improve availability and increase returns. The assignment included illustrations for leaflets and printed material in addition to a redesign of the Informaat portal and website.

  MY INPUT   I was to create an illustrative style that would fit Informaat and be appropriate for print and web use. The message should be simple and unambiguous.

 VISIT   the website www.informaat.nl

     CLIENT  @ Home 
 @Home is a branch of Essent, a major player in the liberal Dutch and European energy market. @Home provides internet and digital TV as well as the related internet backup and support.

                      THE GOAL  of the assignment was to visually design a program-build for the central helpdesk where all information from @Home customers is structured in a database. This included creating a house style and new set of guidelines for program design within @Home.

 MY INPUT  I was to design a front-end that was easy to work with, supporting the needs of the end user. My design was created to meet the requirements of a good site architecture ready to re-use.

 VISIT  the website www.home.nl

 CLIENT  @ Home 
 @Home is a branch of Essent, a large energy provider. @Home provides internet and digital TV and internet backup support.

                  THE GOAL  @home makes use of icon language on the website, every bit of client information has its own icon that links to a product landing page where the icon has become an illustration in the background in halo-form.

                                                                     MY INPUT  I was to design icons and halos that would symbolize the information. The icons should be recognized as clickable and the halo's as a background illustration, and as such not clickable.

 VISIT  the website www.home.nl

 CLIENT  Essent 
Essent is a major player in the liberal Dutch and European energy market.

                         THE GOAL  Essent wants to stimulate the use of Green Energy (wind and sun sources). To promote environmental friendly electricity, and profile themselves in the market, the assignment was to build a campaign website for Green Energy. The features included an interactive way to explain the advantages of Green Energy, where it comes from and what the benefits are.

 MY INPUT  I made a conceptual design based on the idea of a competition element – which would catch the interest of users and make them more aware of why Green Energy is so important. The website could be something people would start talking about giving a lever arm to Green Energy.

 VISIT  the website www.essent.nl

 CLIENT  Stichting September 
Stichting September works together with the National Pharmacy Board to give people a change to know more about their specific illness.

                   THE GOAL  To give a face to all the different stories and backgrounds of people suffering from mostly something that can't be seen on the outside. The pictures and footage are visualizing the 10 Rules of Care you as a patient are entitle to get from your Doctor or Specialist.

               MY INPUT  For each specific illness I got a conceptual script covering the 10 Rules of Care described. This concept I then detailed out including camera angles, lighting and complementary scenes. For the pictures, two actors where arranged and the pictures where shut at a docters practice.

Currently I am looking for new assigments in the field of graphic/web/multimedia design

Name  Renate Kranenburg  Address  Amsterdam  Telephone  06 42782454  Email  design@67huis.nl  Download  My Resume

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